Holiday Shop 2026 - VIEW CART
If you want to serve beer or wine at the 2026 Holiday Open House, this is required. ONLY 24 APPLICATIONS WILL BE ACCEPTED, FIRST COME FIRST SERVED.
The Department of Alcohol Beverage Control considers the Holiday Open House a “GROUP” event and will not grant any individual permits for the night. All permit requests will be gathered by the DBPA (Kelly Stroman), and submitted to MBPD as a group, after payment is received. Once approved by MBPD, then the Department of ABC evaluates.
FEES
$150 fee for the ABC Permit, wristbands, extra security detail and associated costs
$100 Participant Contribution for Holiday Open House entertainment, and the entire November/December Marketing + Advertising campaigns.
(ALL BUSINESSES ARE REQUIRED TO PAY THE $100 HOLIDAY OPEN HOUSE contribution, in addition to paying for $150 for AN ABC PERMIT)
LANDLORD AUTHORIZATION - DUE BY 10/16/26
You must provide a signed letter from your Landlord authorizing your business to serve wine/beer during HOH on November 18, 2026 from 6-9pm ONLY. No hard alcohol allowed! DOWNLOAD THE LETTER HERE.
Holiday Open House Participation & ABC PERMIT - DUE 10/16
If you want to serve beer or wine at the 2026 Holiday Open House, this is required. No exceptions. Violators are subject to an administrative fine by MBPD.
ONLY 24 APPLICATIONS WILL BE ACCEPTED, FIRST COME FIRST SERVED.
All ITEMS DUE 10/16/26
The Department of Alcohol Beverage Control considers the Holiday Open House a “GROUP” event and will not grant any individual permits for the night. All permit requests will be gathered by the DBPA (Kelly Stroman), and submitted to MBPD as a group, after payment is received. Once approved by MBPD, then the Department of ABC evaluates. This includes offices and second floor businesses as well.
FEES
$150 fee for the ABC Permit, wristbands, extra MBPD security detail and associated costs
$100 Participant Contribution for Holiday Open House entertainment, and the entire November/December Marketing + Advertising campaigns.
(ALL BUSINESSES ARE REQUIRED TO PAY THE $100 HOLIDAY OPEN HOUSE contribution, in addition to paying for $150 for AN ABC PERMIT)
LANDLORD AUTHORIZATION
You must provide a signed letter from your Landlord authorizing your business to serve wine/beer during HOH on November 18, 2026 from 6-9pm ONLY. No hard alcohol allowed! DOWNLOAD THE LETTER HERE
CERTIFICATE OF LIABILITY - DBPA ADDITIONAL INSURED
The Downtown Manhattan Beach Business + Professional Association requires that each business has their insurance company name the DPBA as “additional insured” onto the policy. Once completed, please send the Certificate of Liability with that exact wording to kierston@downtownmanhattanbeach.com.
Your $100 contribution supports services provided during the Holiday Open House, attended by nearly 10,000 people annually. What you might not know, is that it also helps fund items that drive additional foot traffic to every Downtown business:
- Comprehensive 5-week holiday advertising campaign, including banners, posters, print & digital media, as well as specialized publications
- Seasons Greetings lighted decorations downtown
- Nearly $5K in holiday entertainment for Holiday Open House (Santa, costumed carolers, live music in multiple locations, face painting, live reindeer...)
We truly need every business to contribute $100 to maintain the holiday atmosphere beloved by the entire South Bay and our visitors. Thank you for supporting this special season!
Holiday Open House Participation - DUE 11/6
The holidays are a Downtown-wide celebration, and every business plays a part! We strongly encourage all Downtown businesses, including retailers, restaurants, offices, and service-based businesses, to participate with a $100 contribution.
Your contribution supports the Holiday Open House, which welcomes nearly 10,000 people to Downtown each year, as well as the broader holiday efforts that bring festive energy and foot traffic to our entire Downtown throughout the season.
Your $100 contribution helps fund:
A comprehensive 5-week holiday advertising campaign, including banners, posters, print and digital media, and specialized publications
Season’s Greetings lighted decorations throughout Downtown
Nearly $5,000 in Holiday Open House entertainment, including Santa, costumed carolers, live music throughout Downtown, face painting, live reindeer and more
The more businesses that participate, the more we can create a festive, welcoming Downtown that encourages visitors to come, stay, shop, dine and enjoy the season.
We hope every Downtown business will participate and help us continue this beloved holiday tradition for our community and visitors.
Holiday Window Decorating Contest - DUE 11/6
Help us deck Downtown for the holidays! All DTMB businesses are invited to get festive, have fun and transform their windows for our annual Holiday Window Decorating Contest.
Windows must be decorated and ready for judging by 5 PM on Wednesday, November 18, 2026.
Winners will be selected in four categories:
Most Creative
Most Whimsical
Best Traditional Holiday
The Mayor’s Favorite
Go big, get creative and help us fill Downtown Manhattan Beach with holiday cheer for Holiday Open House and the season ahead!
Holiday Scavenger Hunt - DUE 11/6
Join the DTMB Holiday Scavenger Hunt and help bring a little extra holiday fun to Downtown! Running November 18 through December 6, including Local Love Weekend, the hunt will encourage visitors to explore participating businesses throughout Downtown.
How it works:
Limited to 25 participating businesses
Each business will hide a Buddy the Elf inside their location for visitors to find
Each participating business will provide a $25 gift card or equivalent prize for one winner from their location
It’s a fun way to welcome visitors through your doors, encourage exploration around Downtown and keep the holiday cheer going beyond Holiday Open House!
Southbay Magazine Holiday Shopping Guide - DUE 10/16
Space is limited and available first come, first served, so we encourage you to reserve your ad early. All assets are due Friday, October 16.
The DTMB Holiday Shopping Guide is back! This year, we’re offering 24 advertising opportunities for Downtown Manhattan Beach businesses to showcase holiday gifts, products and services.
1/6-Page Ad | $350 (12)
12 spots available
One 2.25" x 2.25" square photo
25-word business description
1/4-Page Ad | $525 (12)
12 spots available
One 3.5" x 2.5" photo
30–35-word business description
Once payment is received, we’ll provide full specs and submission details.
Artwork + Listing Requirement
Please provide:
ONE high-resolution, camera-ready photo at a minimum of 300 DPI
A festive holiday image featuring an item, outfit, gift or representation of your business is encouraged
Photos may not include text or graphic overlays
25-word description for 1/6-page ads OR 30–35-word description for 1/4-page ads
Do not include your business name in the description
Physical address
Phone number
Website
Instagram handle
With only 12 ads available in each size, placements will be reserved in the order payment is received.